About page

Paid

The page written last and planned for never: what you do, the numbers behind it, who is doing it, and how you got here — with the timeline built from the activity feed rather than a bespoke rail.

About page

Northwind
ProductPricingAbout

We build the boring layer so your team can build the interesting one.

Five people in London, working on the part of every product that gets rebuilt from scratch far too often.

Founded
2024
People
5
Teams building on it
12k+
Support satisfaction
98%

How we work

Three things we actually argue about

Boring on purpose

We would rather ship the obvious thing well than the clever thing twice.

Support is engineering

Engineers answer support. The person who wrote it explains it, and fixes what keeps coming up.

Say the real number

Uptime, response times, what is not built yet. Nobody trusts a page with no bad numbers on it.

Team

Everyone, including the person who answers your email

PR
Priya Raman
Design
TA
Tom Alvarez
Engineering
SO
Sam Okafor
Engineering
LF
Lena Fisher
Support
MD
Marco Diaz
Operations

History

How we got here

N
Northwind started as an internal tool
Spring 2024
FR
First release shipped to 14 teams
November 2024
TR
The rewrite moved everything onto tokens
June 2025
T
Today used by 12,000+ teams
2026

We are hiring two engineers

Remote in UK or EU time zones. If you like the boring layer, you will like it here.

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